NHN's Bold Move: Launching New Games Amidst Profitability Challenges
NHN is making a significant push to revitalize its gaming business by launching two new titles, ‘Abyssdia’ and ‘Oshi no Ko: Puzzle Star’, simultaneously. While these releases have generated excitement and initial popularity, the real challenge lies in converting this buzz into sustainable revenue. As NHN navigates the complexities of the gaming market, the success of these titles will be closely watched.
‘Abyssdia’, a collectible RPG, has already claimed the top spot on Google Play in Korea, while ‘Puzzle Star’ has achieved similar success in Japan’s Apple App Store. However, concerns linger regarding NHN’s reliance on published titles and external IPs, which may limit its ability to achieve the substantial profitability growth that CEO Jung Woo-jin has promised.
As NHN embarks on this ambitious journey, the industry will be keen to see if these new games can not only attract players but also drive significant revenue growth. Will NHN’s strategy pay off, or will it face continued challenges in the competitive gaming landscape?
Original source: https://it.chosun.com/news/articleViewAmp.html?idxno=2023092158039